Engaging, playful animations
to highlight details.
Being well-known across generations, it is no question that Vespa is truly remarkable— from its style to its overall brand. But as we’ve been briefed, the challenge is to keep their customer’s loyalty until maintenance, or after the sale has been done. As much as the product itself is of high quality, their service for parts, repairs, and accessories share the same quality as well.
To communicate this, we’ve been tasked to create simple animation to their posts, highlighting objects that each image focuses on.
We utilize the colors of Vespa, creating lines that interact and outline the subject, keeping Vespa’s youthful and standout character.
